Is it a bird? Is it a plane? No….it’s Heroes of the Mobile Screen!

Heroes of the Mobile Screen

Heroes of the Mobile Screen is an event i, as part of IF Communications, am helping to put together (you can see our leading lady Helen Keegan’s post about the event here) , taking place on December 7th at London’s BFI on the Southbank. So firstly, make sure it’s in your diary. Better still buy a ticket here (£99), without hearing anything further about it….

But, on the off chance you need a little persuasion before being part of one of the mobile conferences of the year…..

The team behind the event is Helen Keegan, Carlo Longino, Dominic Travers, Izzy Fox and myself.

It’s in association with Mobile Monday London and it’s the the premier event for 450 of the mobile industry’s top thought-leaders, innovators, investors, marketers, stakeholders and media/analysts. Throught the day we’re going to have some fantastic speakers, including Kei Shimada, JP Rangaswami, Kevin Marks, Juliat Shalet, Doug Richard, Belinda Parmer, Harald Neidhardt and Paul Berney.

You can keep up to date with all the latest speakers here and take a gander at the agenda for the day here.

Along with special keynotes there’s going to be a number of panels discussing everything from what’s making money in mobile? Where are the next opportunities going to be? Why are attitudes so markedly different in the US and Europe? When will the value of the services really stimulate the very public conversation that needs to take place before people will adopt them? Which mobile services will provide a truly compelling reason for a majority of customers to share their location with providers and each other? Who is the mobile consumer an what do they really want?

Uniquely we’re also going to be talking to some of the heaviest users of mobile. No i’m not talking about Ewan MacLeod (although we’ll probably catch up with him too). I’m actually talking about teenagers. The mobile industry comes up with some genius ideas for applications and services, some of which specifically targeted at teenagers…..but will they actually use them?

Julia Shalet, The Digital Youth Project, has come on board to help us put on a panel of ‘Teenage Dragons’, who will hear pitches from four different companies offering, applications, services or devices and then give their honest and potentially brutal feedback.

This is the kind of direct response that the industry loves, usually a company would have to pay through the nose to get information like this, but at Heroes of the Mobile Screen, it’s all part of the ticket 🙂

All in all, it’s shaping up to be a fantastic event, even if i do say so myself. Please check out the details and get in touch with me if you want to know more about it, or if you’d like to be part of the event as one of our sponsors.

In the mean time, please be a fan of the event on our Facebook page, interact with us on Twitter and tell your friends!

Thanks and see you on December 7th!


~ by Neil on November 16, 2009.

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